Ketchum Release Tool
The Ketchum Release Tool is a software utility used by The Pokémon Company International (TPCI) to manage and distribute Pokémon media assets, including images, videos, and promotional materials, to partners, press, and other authorized entities. It is part of TPCI’s digital asset management (DAM) system.
Key Features:
1. Secure Distribution – Ensures that licensed partners and media outlets receive official, high-quality Pokémon assets.
2. Press Kits – Provides pre-approved promotional materials for news outlets and marketing campaigns.
3. Brand Compliance – Maintains consistency in how Pokémon intellectual property is used.
4. Access Control – Restricts downloads to authorized users only.
5. Media Formats – Offers assets in various resolutions and formats (e.g., images, videos, logos).
Who Uses It?
– Journalists & Press – For official Pokémon news coverage.
– Licensed Partners – For merchandise, games, and marketing.
– Advertising Agencies – For approved promotional campaigns.
Alternatives & Related Tools:
– Pokémon Press Site ([press.pokemon.com](https://press.pokemon.com)) – Public-facing media hub.
– Brand Guidelines Portal – For official usage rules.
If you’re looking for access, you typically need approval from TPCI or a licensed partner. Would you like help finding Pokémon media resources?